Friday, February 06, 2004
The Google IPO May Usher in Bubble II
Forrester CEO George Colony predicts "Googlescape"
One of the most splendid technologies on the planet right now is Google search. The Web’s tangle of unsorted, disorganized content is now accessible, sortable, and useful. True story: I was recently searching for a book on Amazon.com and getting no results. Then I switched to Google search and was taken directly to the page on Amazon where the book was sold. Google out-searched Amazon’s native search. My favorite quote from the Christmas season came from an online retailer who said, and I paraphrase, “We used to pursue customers with email or banner ads. With Google, the customer chases us.”
Forrester CEO George Colony predicts "Googlescape"
One of the most splendid technologies on the planet right now is Google search. The Web’s tangle of unsorted, disorganized content is now accessible, sortable, and useful. True story: I was recently searching for a book on Amazon.com and getting no results. Then I switched to Google search and was taken directly to the page on Amazon where the book was sold. Google out-searched Amazon’s native search. My favorite quote from the Christmas season came from an online retailer who said, and I paraphrase, “We used to pursue customers with email or banner ads. With Google, the customer chases us.”
